Displaying items by tag: Hivemind

Coming off the Truffles, Aurora Knife and Tool didn’t just move on to another typical design. They stepped back and looked at what people are actually carrying and using day to day. Instead of starting with a sketch, they pulled silhouettes from a wide range of knives across major brands and overlaid them to see what patterns naturally emerged. What stood out was how consistent those shapes were. No matter the category or price point, there’s a certain profile people keep coming back to, whether they realize it or not.